How to Stop Your
Targets in Their Tracks
How do you stop your Target Audience? Yet
repel people that are not your Targets. You
have literally seconds to gain their attention
- and this session makes every second count.
Should you approach attendees? Or let them come to you? What
should you say when you first speak with them? We'll help you
to craft your vital "Open Ended Qualifying
Question" designed to uncover your
Targets and crash through "exhibition glaze" - induced
by sensory overload in buyers and exhibitors alike and deadly
to exhibitors that don't know to counter it.
We'll consider “giveaways”, demonstrations and hospitality
activities too - what works? What is a distraction?
Successfully mastering these skills will enable your Team to
substantially increase the depth and breadth of
penetration of your Target Audience, delivering
quality Prospects to you and greatly enhancing the success of
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